วันจันทร์ที่ 15 กันยายน พ.ศ. 2551

Financial Planners Garner Free Publicity by Making it Easy for the Media.txt

Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.

Media people are just as protective of their "clients," the reading and viewing public.

Your word about a new trend in investing or the latest tip for retirement planning might be enough to get a media person interested, but it usually won't be enough information for them to write a whole article or create a television segment.

Most times, they’ll need more than your timely information and juicy quotes to complete their story. They’ll need some background information such as:


  • Pertinent statistics

  • Real-life examples

  • Photos of you or of clients who have benefited from your advice

  • Confirmation from other experts

Sure, you can leave it to them to do the additional research, or dig up the photos they need to flesh out your story.

And just as sure, they may decide to move onto another story – one that requires less heavy lifting. The more you help a reporter, the better the odds your story will fly. Make it easy for them, and they’ll come back to you again and again!

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


[tags]financial planners publicity, financial planners marketing, marketing, publicity, pr[/tags]

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity).txt

A common complaint you'll hear is that the media is fixated on negative stories.

But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.

And have you ever heard of a publication or show that thrived on telling happy stories about good news?

The fact is, the media love problems. The more problems you help clients or customers deal with, the better.

People, bless their sick little hearts – and by extension the media too – love to hear about problems. Especially when you can discuss them intelligently. Especially when you can help them solve theirs over the media.

This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients." There's a reason this rule has been around for so long – because it's usually true.

Here's an 80/20 rule for publicity that I've found to be very effective.

Build 80% of your publicity messages around the needs and problems you help people solve. Devote no more than 20% to projecting yourself as the expert who knows how to best address those specific problems.

When you slice broad expertise into narrower, specific topics and stories, you are almost ready for the media folks to start listening to us! Take a look at some of my other articles to find out how best to contact them.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


[tags]financial planners publicity, financial planners marketing, marketing, publicity, pr[/tags]

Financial Gain is a Consequence of Stellar Performance.txt

In today’s business world, the pressure for financial performance has created a supercharged atmosphere in which the only goal seems to be to make as much cash as fast as possible. Few industries have changed under this pressure as much as the advertising industry.

Industry professionals are caught in a crossfire between clients who demand ever increasing return on investment (which generally means lower price) and their own managers who seek ever escalating revenues. Today fewer people are doing more work than ever before and earning less. The resulting pressure has taken a lot of the fun out of a business that was traditionally focused on delivering big ideas and powerful solutions.

The problem has been exacerbated over the last fifteen years as the ad agency business has gone public. Estimates vary, yet most agree that over พ of the U.S. advertising billings roll up to eight publicly traded agency holding companies. During the ‘90s, these financial enterprises bought almost every agency of size and character in America. An industry that once saw its revenues as a consequence of doing great advertising switched its priority to financial performance above all. The grind of quarter to quarter financial results is taking its toll.

A law of physics says that a system under pressure reveals its flaws, and the flaws of our industry are being revealed. Take the case of the United States versus Ogilvy & Mather. A few Ogilvy & Mather executives are accused of encouraging employees to falsify time reports to make up for a revenue shortfall of $3 million dollars on the White House drug office advertising account. Two people have pleaded guilty of the charges, and others are on trial. Those on trial will serve prison time if convicted.

Are these a few bad eggs, or is their behavior a reflection of the pressures our entire industry is under to deliver unrealistic financial performance day in and day out?

The shame of it is that Ogilvy & Mather is still a great ad agency, yet the actions of a few individuals sully this great name. It also speaks poorly of our industry and casts a shadow of doubt on our industry’s trustworthiness. A recent Gallop poll rates advertising industry ethics just above those of used car salesman -- the perennial loser in the poll. This is a drop in status over previous years. Just 10% of Americans think the advertising industry has good or excellent ethics.

My greatest fear is that young people coming into our industry grow to believe that business is all about money and nothing else and that whatever it takes to get ahead is OK as long as quarterly goals are met.

We need to put the horse back in front of the cart. Business is about enterprise with people working toward common goals and serving clients’ best interests by doing what is right for them rather than what is expedient for us. The consequence of investing in our enterprises may be thinner margins in the short term, yet the long term benefit is superior performance due to stability, goodwill, and trust and --- ultimately, better overall results and ROI for our clients

Investment -- not cheating -- is the way. Great businesses build enterprises that encourage trust, creativity, and teamwork. They understand that it takes time to build teams that work well together and have the capacity to create great ideas that move business. Investing in people is a catch phrase in our industry that many use, yet few embrace.

One shining example in our town of a publicly-held advertising agency investing in their future is Publicis. Three years ago, they began shelling out huge dollars to attract world-class creative talent and reshape their agency. Their hope was that their investment would lead to major account wins in the Northwest.

Their efforts are paying off. Their recent win of the Dish Network account and their advancement to finalist status in pursuit of the Mitsubishi automobile account is welcome news for Seattle and those who work within our industry. Media companies, photographers, printers, freelancers, producers, and a host of others stand to benefit. Our region’s credibility as a creative place gets a boost as a result of Publicis’ winning ways.

More and more, we need to see each other less as competitors and more as partners in helping Seattle take its rightful place as a one of the most creative places in America. To do this, we should follow Publicis’ example and invest in our enterprises and our people. More importantly, we need to re-educate ourselves that our industry is about fun, energy, and big ideas and that money is only a consequence of doing these things well.

Bill Fritsch is president of Hydrogen Advertising, an award-winning, Seattle-based advertising agency emphasizing superb ideas efficiently produced. Reach him at 206-389-9500, ext. 224 or email bill@hydrogenadvertising.com. For more information, visit http://www.hydrogenadvertising.com.


[tags]marketing,advertising,revenue,media,branding,marketleader,agency,creative,business,sales,ads,goals[/tags]

Financial Freedom Resources.txt

Obtaining financial freedom is a very important goal that everyone should strive for. However, it is not as easy as you might think to achieve. Americans today on average spend $1.22 for every $1 they earn. Living in debt has become a normal part of our everyday lives. This type of spending habit can be contributed to the lack of discipline, lack of money-management education, and also the relative ease in obtaining credit cards. If you wish to obtain financial freedom, there are many resources you may be able to use in order to assist you.

One of the resources that you can use is the Internet. The Internet contains a lot of information you can use to help you with your finances. There are a lot of websites available that will give you valuable information on how to get out of debt and how to budget your money. It can also direct you to other ways you will be able to get help.

If you wish, you can also buy self-help books on how to achieve financial freedom. Many finance experts have written books containing their knowledge on the subject.

Another resource at your disposal is financial seminars that are held in some cities. These seminars are designed to teach people how to create a manageable financial plan, as well as educate them on the dangers of deficit spending.

All of these resources are out there for you to use. However, they are only as good as you allow them to be. It would be pointless to pursue these resources if you do not follow the advice and suggestions of these people. The most important key to achieving financial freedom is your own actions.

Financial Freedom provides detailed information on Financial Freedom, Steps To Financial Freedom, Financial Freedom Resources, Financial Freedom Services and more. Financial Freedom is affiliated with Commercial Equity Line Of Credit.


[tags]Financial Freedom Resources[/tags]

Financial Freedom Networks.txt

Obtaining financial freedom is an important goal for everybody. It is a good feeling to not be controlled by your debt. However, living in debt is a way of life for most Americans. On average, most individuals spend $1.22 for every $1 earned; so most people believe that financial freedom is not a possibility.

There is plenty of help available for those who need it. The network of financial advisors is extensive. They will be able to aid you in setting up a plan and schedule that can lead into financial freedom. They will be able to set up a repayment plan for your debt that is manageable and set up a budget that will eventually get you out of debt.

This network includes debt-management companies, nonprofit credit-management companies, and debt-education centers. The all offer different services, but they all lead to the same goal, which is to achieve financial freedom.

Credit is way for people to buy things they would not be able to afford. Because it is so easy to obtain credit, it is also easy to abuse the situation. Without the proper restraint and discipline, you can spend too much and then be unable to make payments. If you find yourself in that situation, there are places you can go that will help you to make the payments more easily and that will educate you in proper credit management.

The key to financial freedom is to stay out of debt and eventually have extra cash to spend in case of emergencies or unexpected expenses. For some people, it can be impossible for them to achieve this on their own. For those people, there is a wide network of places they would be able to go to for assistance.

Financial Freedom provides detailed information on Financial Freedom, Steps To Financial Freedom, Financial Freedom Resources, Financial Freedom Services and more. Financial Freedom is affiliated with Commercial Equity Line Of Credit.


[tags]Financial Freedom Networks[/tags]

Filter Your Choices.txt

Having options and the ability to make choices can be exciting.
Whether you are ordering a specialty coffee or selecting a college
there are many different ways to have what we want done our way.
Unfortunately, for many people all the choices become overwhelming
when it is time to choose just one.

That's the reason why people go years without rebalancing their
retirement portfolio, buying a holiday greeting card, or eating at a
restaurant where the menu isn't already memorized. Having too many
choices causes inaction. Humans freeze up when faced with what
appears to be too much information requiring too much thinking. To
make matters worse, when a decision is finally made we spend hours
suffering from buyers remorse feeling dissatisfied what our choice.

Here are five ways you can deal with choices in life and be sure you
making the best decision for you. This process of dealing with
choices is called "Filtering".

Filter #1 - Know your objective.

Understand what factors are important to you before attempting to
make a decision. If you are shopping for auto insurance, you can help
narrow the field by understanding that you are looking for a 12 month
policy you can pay for in 12 payments from an A+ rated carrier.

Filter #2 - Use the Rule of Three

The best basis for comparison occurs when you have no more than
three things to compare. Trim your possible options to three by
throwing out the worst options. Of the choices that made it through
Filter #1, reject the ones that are not licensed in your state.

Filter #3 - Understand the Trade-Offs

Say you want to buy a used car and it costs $5000, but you know that
in three months the used cars will be reduced 20% for quick sale you
can see the trade-off of waiting. By waiting you save $1000, but you
lose the driving of the car for six months. If the money pales in
comparison to the product, buy it. If you cannot decide what to do,
wait a week and see if the money or the product has gained importance
to you. If not, continue to Filter #4.

Filter #4 - What is the cost of waiting

Procrastination can be costly, especially in financial matters.
Missing the open-enrollment of your company's 401(k) plan could mean
you walk away from hundreds of dollars your employer would have
matched, resulting in thousands of dollars in lost compound interest
over the next 30 years. Focus on what you lose by not making a
decision and you might suddenly find it easier to pick between the
three options you narrowed the field to earlier.

Filter #5 - Accept "Good Enough"

Not every decision you make will be perfect. Content yourself with
making most choices be "good enough" and move on to the next
decision. Worrying about always making the perfect choice will result
in buyer's remorse and cause unhappiness with your life.

Of course, sometimes you will need help in making decisions. For
example, seeking the advice of qualified financial advisors can help
you avoid making costly mistakes with your money. So go ahead, order
a tall skim amoretto cappuccino instead of your usual grande whole
latte. You just might decide it is good enough to enjoy.

Roger Sorensen

America's Financial Guide can be found at ==>http://www.Slave2Work.com Subscribe to Money Basics via http://www.slave2work.com/ezine.html

Slave2Work.com - Are you ready for financial freedom?


[tags]choice filtering,choosing,life choices,financial choice,financial diversity,self help,self improveme[/tags]

Fee Only Financial Planners.txt

While talking about fee only financial planners, one thing should be taken into consideration is that "Fee-Only" planners are compensated solely by fees paid by their clients, and do not accept commissions or compensation from any other source. The National Association of Personal Financial Advisors (NAPFA) is the largest organization of "fee-only" planners.

The main function of fee only financial planners is to develop a sound financial plan. A sound financial plan should be simple as well as practical. When there is complexity in the financial plan the operating executives will find it difficult to follow. It should be designed with a long-term view. While designing the investment, financial and dividend policies, the long-term requirements of the concern are also to be considered. Sound financial planning requires vision and forecast. Proper forecasting of the future is necessary to design the financial plan. It should have enough flexibility to incorporate changes in the plans.

Financial planning should ensure liquidity. The concern should be able to meet the maturing obligations in time. However, maintaining of liquidity should not be at the cost of profitability. It should ensure economy also. That is, the cost associated with various financial decisions should be the minimum. It should aim at the best possible use of the available resources, especially finance. A poor balance between fixed and working capital should be maintained for using the capital effectively.

The nature of business plays a decisive role in designing financial plans. A capital-intensive industry like iron and steel requires more capital. Besides, the stability and regularity of income, future prospects of growth, and the fluctuation in the demand for the product being manufactured by the firm play dominant roles in determining the capital needs as well as capital structure. The risk involved in the business has significant bearing on the determination of the capital structure.

Financial Planners provides detailed information on Financial Planners, Certified Financial Planners, Fee Only Financial Planners, Become A Financial Planner and more. Financial Planners is affiliated with Financial Service Companies.


[tags]Financial Planners, Certified Financial Planners, Fee Only Financial Planners, Become A Financial Pl[/tags]

Establishing Retention Guidelines.txt

After you’ve completed the inventory of existing files, the next step is to establish user-friendly retention guidelines. Often, offices are glutted with paper and computer files because people using them aren’t given guidelines about what to keep and what to eliminate. Ironically, some organizations do have such guidelines, but they’re not communicated to the people who really need them, or not provided in a user-friendly form. One company I worked with had a guidebook that was nearly a hundred pages long, but poorly organized, and contained information most people didn’t need.

As a general rule, retention guidelines are most useful when organized by department, but it’s helpful to know what other departments keep. For example, in one company I discovered three departments (on the same floor) keeping information about potential meeting sites. This is unnecessary duplication and takes far too much space. In addition to keeping it in three places, they kept the information for several years when in fact, it wouldn’t be wise to make a decision about a meeting space based on old information.

Talk with staff members People who use files regularly are the best source of information when you’re developing retention guidelines. Use the records inventory form discussed previously as a starting point for discussion, and determine how long people actually use the information that is kept. In many cases, employees may not know—which is exactly the reason for going through this process.

Talk with your advisors To further develop your retention guidelines, collect all the information you can from your accountant and general counsel about what information is legally necessary in your company (and see the accompanying box for suggestions). In some cases, your organization may belong to an industry-related association, which might be able to provide additional guidelines. The “Originator’s Rule:” The Universal Retention Guideline It’s essential to keep some information, but unnecessary and undesirable to keep duplicate information. One way to avoid this is to be sure everyone in your office understands and implements, wherever applicable, the “Originator’s Rule: Whoever originates a piece of paper is responsible for its retention!”

Document your record-keeping plan. Once you’ve collected all the available information about records retention from internal and external sources, it’s time to put the information in some sort of user-friendly form for each department by adding the information to your File Index. If your company becomes involved in litigation or an audit, you’ll be in a much better position to protect yourself if you produce evidence of your records-retention program. Having a formal records retention program creates consistency and indicates an honest attempt to retain important information. For example, if you’re audited and you have only some records, you look sloppy at best. At worst, you give the impression that you’re trying to hide something. It’s a good idea to set up and maintain a computer database of the company’s records, including the location of all records and how long they must be kept. This will give you the flexibility to sort the information into various types of lists as needed.

Simplify Paper Management The best way to simplify paper management is (naturally) to not create excess paperwork in the first place. A good resource to assist you in looking at these issues is Cutting Paperwork in the Corporate Culture by Dianna Booher ($16.95 Facts on File; 800-–342–6621).

Here are some guidelines:

• Annual financial statements: Retain indefinitely.

• Monthly financial statements used for internal purposes: Retain for three years.

• Bank reconciliation’s, voided checks, check stubs and check register tapes: Retain for six years.

• Books of account, such as the general ledger and general journal: Retain indefinitely, unless posted regularly to the general ledger. (“Ledgers” refer to the actual books or the magnetic tapes, disks, or other media upon which the ledgers and journals are stored.)

• Subsidiary ledgers: Retain for three years.

• Canceled, payroll and dividend checks: Retain for six years.

• Corporate documents, including certificate of incorporation, corporate charter, constitution and bylaws, deeds and easements, stock, stock transfer and stockholder records, minutes of board of directors’ meeting, retirement and pension records, labor contracts, licenses, patents, trademarks and registration applications: Retain indefinitely.

• Documents substantiating fixed-asset additions, such as the amounts and dates of additions or improvements, detail related to retirements, depreciation policies, and salvage values assigned to assets: Retain indefinitely.

• Income tax, revenue agents’ report, protests, court briefs and appeals: Retain indefinitely.

• Income tax payment checks: Retain indefinitely.

• Personnel and payroll records, such as payments and reports to taxing authorities, including federal income tax withholding, FICA contributions, unemployment taxes and workers’ compensation insurance: Retain for four years.

• Purchase records, including purchase orders, payment vouchers authorizing payment to vendors and vendor invoices: Retain for six years.

• Sales records such as invoices, monthly statements, remittance advisories, shipping papers, bills of lading and customers’ purchase orders: Retain for six years.

• Travel and entertainment records, including account books, diaries and expense statements: Retain for six years.

ฉ Barbara Hemphill is the author of Kiplinger's Taming the Paper Tiger at Work and Taming the Paper Tiger at Home and co-author of Love It or Lose It: Living Clutter-Free Forever. The mission of Hemphill Productivity Institute is to help individuals and organizations create and sustain a productive environment so they can accomplish their work and enjoy their lives. We do this by organizing space, information, and time. We can be reached at 800-427-0237 or at www.ProductiveEnvironment.com


[tags]financial,records,retention[/tags]

Do You want to Live on Macaroni and Cheese when You Retire or Filet Mignon.txt

How Much Money Will I Need to Earn to Retire?

This is the most common concern of people who are contemplating retirement. While most financial planners would tell you that you need to earn as much in retirement as you did while you were working, this isn’t always the case. Much of this depends on your lifestyle.

If you own your house and it is debt-free, you often need less income than a retiree who is renting.

If you want to travel and see the world, you will need more income.

If you do not plan on leading a very active social life in retirement, often you will need less income.

If you want to set up education trusts for your grandchildren, you will need more income.

If you are flexible enough to consider living in Mexico, you will need less income.

If you plan on working part-time or run a business after you retire, you will need less income.

By the way, I have never met a retiree yet who has told me
that they had too much money when they retired!

The big trade-off for saving for retirement is that often you are giving up quality of life now to insure quality of life in the future. I know some people who are so obsessed with saving for the future that they are not really enjoying life in the now moment. On the other hand, I know many more people who are not preparing at all for the future and they may not be living very well at all when they retire.

Excerpted from Transform YOUR Relationship with Money: A Step-by-Step Guide for Financial Empowerment. For more information about this guide, please check out my web site located at http://TransformYourRelationshipWithMoney.com

Bill Austin is a spiritual healer and teacher based in St Petersburg FL. He has assisted hundreds of people around the world in gaining the clarity they need to realize more of their full potential. To find out more about his healing practice, please check out his web site at http://www.HealingHolograms.com


[tags]retirement, saving for retirement, how much money will I need to retire, money, financial planning[/tags]

Creativity and Philanthropy on the Net.txt

In doing some recent research regarding the effectiveness of internet marketing sites, specifically, their tactics and strategies for getting traffic to their website, I’ve come up with one inescapable conclusions. Let me illustrate it by this joke:

Father walks in to the bathroom and finds his young son in the bathtub playing with himself. He says, “Son, if you keep doing that, you’ll go blind.” The young boy looks up and replies, “Dad, I’m over here.”

My point is, all the supposed optimization gurus tell you to do the same dang thing. It tells you that to effectively optimize your site, that you must use key-word rich text.
What the heck does that mean? Well, in a nutshell, it’s telling you to use words when writing your article that best represent the product or service you’re trying to sell. If you are peddling a product that is going to cure the common cold, then use words like “flu” or “miracle cure”, basically key words or phrases that are tied very closely to your website’s theme. Sounds easy enough, right? Well, it is except that when taking a closer look at your overall layout, design, and flow of your website, you come to realize that there is an incredible amount of repetitive text! After awhile, even the dullest of minds out there will start to notice that you’ve just found 10 different ways to say the same thing and that you’ve wasted 10 minutes of their time that they’ll never get back.

Does this sound familiar?

“Read further about a great on-line business opportunity”. “Secure a new path to financial freedom by trying this amazing new turnkey program.”

It has now become so telegraphed that I can now anticipate what they’re going to say next. Their formulaic idea is to tug at the reader’s different emotional compartments with the chance that you compel action from them by hitting on just one of them. Things like fear, anger, frustration, hope, curiosity, ambition, and greed, are the birthplace of millions of “clicks” that drive the internet marketplace.

I honestly thought that the net was supposed to have a nobler calling than this. Instead, it turns out to be just a big playground with a bunch of small kids following a bunch of big kids. Whoever comes up with a crafty new way to optimize their site subsequently publishes an e-book for $49.95, sells the idea, then everyone else dives in, not realizing that they are playing the role of the “sucker” (i.e. paying the fee). Yep, I was even caught up in this as well, diving in with a couple of purchases.

Yes, I am also looking for my share of the pie, the financial freedom that has eluded me for most of my life. However, it pains me to see that the internet’s power to help individuals achieve financial security comes down to schlepping some website in the hopes that you’ll get someone to click on a link.

If some pioneer can come up with a more interactive, more revolutionary method for individuals to commercialize their communication, I think it will go a long way towards making the internet more appealing to the layman and creating more diversified true global bartering system where both sides of the transaction benefit.

How bout this? Every 10th sale is complimentary to any individual who can show that they are money challenged. Better yet, lets have an on-site training program where internet gurus can show those who are less fortunate the ins and outs of the biz, and show them how to participate in the advent of the on-line economy.

We need voice activation, video, and web access all converged onto simple to use portable devices that gets us all the information we want at our fingertips. For instance, I can dictate my thoughts verbally into my PDA, which in turn stores it in a document format, attaches it to my e-mail and, when I’m ready, sends it off to a group address list, which of course, I can activate via voice access.

See? Revolutionary. These are the kind of killer apps I’d like to see, because it’s COOL. Oh yeah, and if you’re boss is listening, it’ll make you more productive, too.

Riggs Owens is a leading internet marketing guru with over 100 articles written on home-based start-up tips as well as information on how to diversify your income stream.
Please see:

http://hits4pay.com/members/index.cgi?tpthunder

Also, learn more about how to break free from the chains of wage slavery at

http://www.unchainyourlife.com


[tags]financial freedom, optimization, on-line business, clicks[/tags]